Nunatsiaq Online
NEWS: Around the Arctic April 11, 2012 - 2:10 pm

Greenland site nominated for top tourism web award

"We are very proud for Greenland"

NUNATSIAQ NEWS
Visit Greenland's website has been nominated for a Webby Award, the online marketing world's equivalent of an Oscar.
Visit Greenland's website has been nominated for a Webby Award, the online marketing world's equivalent of an Oscar.

Greenland’s national tourism website has just been nominated for a prestigious Webby Award in the tourism category.

The Webby Awards are among the online marketing world’s most sought-after awards, reflecting a small percentage of total entries and chosen by members of the International Academy of Digital Arts and Sciences.

Visit Greenland’s director,  Anders Stenbakken, told Sermitsiaq/AG, Greenland’s Nuuk-based newspaper, that he welcomes the nomination, which sees Greenland’s website alongside websites for New York City and New Zealand.

“We are very proud for Greenland, that we as a small country can muster a website that can compare with the best tourism websites in the world. When we launched the site for about a year ago, we were in no doubt that it was one of the best and most beautiful sites in the North Atlantic and Scandinavia in general, but now we have proof on paper that greenland.com belongs in the absolute world’s elite,” he said.

In addition to tourism websites for New York, New Zealand, and Greenland, two other tourism websites have been nominated in the tourism category — one from Canada, and another for international tourism.

“We are up against stiff competition from some very major destinations and sites with millions of visitors,” Stenbakken said.

Greenland’s website reflects its new marketing theme that presents Greenland as a “pioneer” destination, Visit Greenland’s branding director, Mette Christiansen, said at last month’s Nunavut Tourism conference in Iqaluit.

The website, launched in March 2011, addresses stereotypes people may have about Greenland, Christiansen said.

Links to photos and videos show the culture and people who hunt whales and seal. It makes no attempt to hide Greenland’s lack of infrastructure, which makes a trip there “not a luxury experience by any means.”

The goal is for people to see “Greenland for what it is, and don’t come with the wrong expectations.”

The Webby Awards are presented on May 21 in New York, but the winners in the various categories will be revealed May 1.

Within each category, there are two awards: an award granted from online voters and another selected by a jury who look through all the nominated sites

You can vote for your favorites in The Webby People’s Voice Awards from now to April 26 at pv.webbyawards.com

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