Nunatsiaq Online
NEWS: Around the Arctic November 09, 2011 - 6:27 am

Saila doll picks up Canadian Toy Testing Council award

Testers liked its "realistic look, its quality, and the quality of the beautiful clothing"

NUNATSIAQ NEWS
Mapelea's Saila Qilavvaq doll has received recognition from the Canadian Toy Testing Council. (FILE IMAGE)
Mapelea's Saila Qilavvaq doll has received recognition from the Canadian Toy Testing Council. (FILE IMAGE)

The Canadian Toy Testing Council has selected the Saila Qilavvaq doll for one of its “Children’s Choice Awards 2012.”

Since 1952, the Canadian Toy Testing Council has assessed toys every year before Christmas on the basis of design, function, durability and play value, to help parents choose good toys.

“We do this by putting toys right into the hands of children themselves,” says the CTTC website.

In its program, children test toys in their own homes for a period of six to 12 weeks.

“As nearly as possible, we try to duplicate the circumstances under which consumers will assess the value of a toy after it has been purchased. Our home testers treat the toys we give them as if they were their own–no special measures are taken either to encourage the children’s attention, or to prevent normal wear and tear,” the CTTC says.

Saila is the newest member of the Maplelea Girls, a line of Canadian dolls that aim to capture the country’s different regions and cultures.

The 46-centimetre-tall Saila comes with a 64-page keepsake journal in English, French and Inuktitut.

The doll can be ordered with accessories like an amauti and a sled dogs from Maplelea Girls.

Testers liked “the doll’s realistic look, its quality, and the quality of the beautiful clothing,” says information about the 2012 awards.

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