Nunavut declares Nov. 1 as “Mothers Against Drunk Driving Project Red Ribbon Day”
"It reminds people that deaths and injuries caused by impaired driving are avoidable and preventable"
Nunavut declared Nov. 1 as “Mothers Against Drunk Driving Project Red Ribbon Day” in the territorial legislature, where MLAs wore red ribbon pins.
“The red ribbon symbolizes the importance of planning ahead for a safe ride home in order to prevent drinking and driving. It reminds people that deaths and injuries caused by impaired driving are avoidable and preventable,” said Dan Shewchuk, Nunavut’s justice minister, in his Nov. 1 minister’s statement.
To mark its 25th annual Red Ribbon campaign, MADD Canada asked to have Nov. 1 declared as “MADD Canada Project Red Ribbon Day” in all provincial and territorial legislatures across Canada, as well as in the House of Commons.
“By declaring November 1st, 2012 “MADD Project Red Ribbon Day,” the Department of Justice hopes to promote safe and healthy communities in Nunavut, said Shewchuk, who acknowledged drinking and driving is a problem in Nunavut.
“Unfortunately, impaired driving exists in Nunavut and is an issue that continues to affect Nunavummiut,” Shewchuk said.
“[The ribbon] reminds people that deaths and injuries caused by impaired driving are avoidable and preventable,” he said.
Between 1,250 and 1,500 Canadians die each year in drunk-driving-related incidents said Shewchuk, and another 63,000 are injured.
From Nov. 1 to the first Monday after Jan. 1, MADD Canada chapters, community leaders, volunteers and supporters distribute millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpack.
MADD Canada’s red ribbon is “a symbol of our ongoing effort to stop impaired driving, and as a tribute to all victims who have been killed or injured in impaired driving crashes,” the organization’s website says.
“It is a highly visible, community public awareness campaign which depends on volunteer participation to promote the message that deaths and injuries resulting from impaired driving are needless tragedies and totally preventable,” Shewchuk said in his proclamation of “Red Ribbon” day in Nunavut.