Nunatsiaq Online
NEWS: Nunavik November 01, 2011 - 12:16 pm

Nunavik housing body wants to build tenant pride

Pivallianiq campaign launches Nov. 2

JANE GEORGE
The Kativik Municipal Housing Bureau's new campaign Pivallianiq, or “moving forward for the better,” aims to boost social housing tenants' pride in their homes. (FILE PHOTO)
The Kativik Municipal Housing Bureau's new campaign Pivallianiq, or “moving forward for the better,” aims to boost social housing tenants' pride in their homes. (FILE PHOTO)

A new Kativik Municipal Housing Bureau campaign hopes to encourage social housing tenants to take better care of their housing units.

Called, Pivallianiq, or “moving forward for the better,” the campaign, to be launched Nov. 2 in Kuujjuaq, is all about helping tenants to feel more pride in their housing.

“We’re going to encourage tenants to better maintain their homes,” said Pivallianiq spokesperson Mary Nassak.

The KMHB oversees about 2,400 social housing units in Nunavik.

And this year it spent $42 million on renovations in eight communities as well as smaller repairs to 400 social housing units throughout Nunavik.

If tenants opt into Pivallianiq’s goals, it could save the KMHB enough money to pay for 40 new social housing units, Nassak said.

That’s an important consideration in a region where the demand for social housing exceeds the supply, she said.

As part of Pivallianiq, special housing advisors will visit the homes of tenants who agree to participate. They’ll receive a kit of home care products, along with an information video.

Participating tenants will also earn a certificate and be eligible for a draw of prizes.

All tenants can participate, Nassak said — those with rent arrears are also encouraged to sign up, although they’ll have to reach a repayment agreement with the housing board first.

“We hope everyone is going to join,” Nassak said.

The campaign includes three parts.

The second part of the campaign will target fifth and sixth graders talking to them about vandalism and how to take care of their surroundings

The third part of the campaign, called “my home, my village and my pride,” will deal with vandalism in general.

“I think it’s going to be a very popular plan,” Nassak said.

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