About the market
The bilingual newspaper for Nunavut and Nunavik
Why two languages?
Since 1972, Nunatsiaq News has met its readership’s needs by delivering both the news and advertisers’ messages on time and - unlike any other newspaper - in our readers’ languages of choice.
Inuktitut - the language of the Inuit - is an official language and by far the most widely used language in both Nunavut, Canada’s newest territory, and Nunavik (arctic Quebec). Nunatsiaq News serves all 26 communities and 30,000 residents in Nunavut, and the 15 communities and nearly 10,000 Inuit who call Nunavik home, publishing in Inuktitut and English every Friday. Our online version of the paper also publishes in both languages each week, allowing our readers to keep informed no matter where they live.
In our paper, all Nunavut and Nunavik government advertising, as well as most private-sector advertising, is published in both English and Inuktitut. In Nunavik ads are published in English and Inuttitut (the local dialect of Inuktitut). When appropriate, Nunatsiaq News publishes French-language articles of interest to the large Francophone population living in both areas. Our readers believe they have a right to be served in their language of choice, and they appreciate the newspaper and the advertisers that recognize this right.
How we work with advertisers
To help advertisers reach the greatest possible number of readers, Nunatsiaq News offers a reduced line rate for ads appearing in Aboriginal languages. The Aboriginal-language rate is approximately 65% of the English transient rate and includes the cost of translating and publishing an Aborginal language version of the ad. This rate applies to ads booked directly and is offered to advertisers providing camera-ready copy for both language versions of their ad. Our in-house translation department and contract freelancers ensure that regional dialects appear in the correct edition.
Nunatsiaq News has two offices. One is in Iqaluit (the capital city of Nunavut), where the publisher, editorial staff and Nortext Multimedia advertising agency staff are located. Our reporting staff travel extensively throughout both regions and we employ a number of freelance writers who offer news and opinions on a regular basis.
The other office is in Nepean, Ont., where the advertising manager, accounting and production personnel are located. Our Nepean office also houses Nortext Publishing Corporation, our parent company, an advertising agency and book publisher specializing in first-language publications.
Our two offices work together to provide both northern and southern advertisers the best possible service.
Nunatsiaq News is printed in Ottawa. The paper is flown to Iqaluit every Friday and is available on newsstands by early afternoon. Most papers destined for Nunavut communities outside the capital city receive their bundles of papers via express post or priority airfreight, whichever method ensures the fastest delivery. Through a partnership agreement with Arctic Co-operatives Ltd., all Nunavut residents are provided easy access to each week’s paper through their local Co-op store.
Papers bound for Nunavik communities are shipped by air to Kuujjuaq, Quebec and Montreal every Friday, and flown from there to communities along the Hudson Bay and Ungava coasts.
In addition to its arctic circulation, Nunatsiaq News enjoys a loyal mail subscriber readership across southern Canada and around the world.
These are exciting times in Canada’s North and Nunatsiaq News is the place to read all about it. We’re at home in Nunavut, Nunavik and beyond.